Real Estate Listing Agent Job Description

by Lilliam Yambo

💼 Job Summary

A Real Estate Listing Agent in Central Florida specializes in helping homeowners sell residential properties by pricing, marketing, and negotiating listings in a fast-moving, tourism-influenced housing market. This role requires strong local knowledge of the market, in residential, new construction, vacation homes, short-term rental zones, and master-planned communities.

🔑 Key Responsibilities

📊 Listing & Pricing Strategy

Conduct Comparative Market Analyses (CMAs) using MLS data and local trends
Recommend competitive pricing based on what the current market demand, price can change and vary on a seller market as for buyer market
Advise sellers on preparation of the home to put on the market, staging, upgrades, and curb appeal

📣 Marketing & Promotion

Create and manage MLS listings with high-quality photos, video, and drone footage, some expenses are involved so this may be a seller expense
Market properties across platforms like agent website, company website, Zillow, Realtor.com, and different social media platforms
Highlight features attractive to Central Florida buyers (pools, short-term rental potential, HOA amenities)

🤝 Client Management

Build relationships with sellers, investors, and relocation clients
Provide regular updates on showings, feedback, and market conditions
Educate clients on Florida-specific contracts and disclosures

🏘️ Showings & Open Houses

Coordinate and host open houses and private tours
Work with buyer agents, especially those representing out-of-state or international buyers

💰 Negotiation & Closing

Negotiate offers, contingencies, and repairs
Manage contracts through closing in compliance with Florida Realtors guidelines
Coordinate with title companies, inspectors, and lenders

🧠 Required Skills & Qualifications

Active Florida Real Estate License
Strong knowledge of Central Florida neighborhoods and market trends
Experience with resale homes, new construction, vacation homes and short-term rental regulations (especially near Disney areas)
Excellent communication and negotiation skills
Proficiency with CRM systems and digital marketing tools

🌴 Preferred Experience

1–3+ years in residential real estate sales
Experience also with working with investors or international buyers
Familiarity with communities near Walt Disney World Resort (high-demand zone)

💵 Compensation

Commission may be a specific amount based on the agent brokerage, the compensation is negotiable